In today’s digital-first business landscape, having a strong online presence is the key to success. One essential component of this presence is your Google Business Profile (GBP), which helps local
In recent years, we’ve all experienced a massive shift in how we relate to the office. While traditional office vacancies remain high, the shared office space is moving to fill
Most people can only dream of having a career where their passions and strengths intersect, and where their values are exemplified across every dimension of their lives. To truly be
Jennifer Zick is CEO of Authentic Brand, a Minneapolis-based marketing consulting group. She will be presenting “Positioning: the key to authentic growth” as part of the “Getting Serious” series for solopreneurs,
As solopreneurs, we all know the challenges of working from home or the coffee shop. At some point, you think to yourself: “I’m a professional. I need a real office.”
If you’ve been a freelancer or consultant for any length of time, you may have noticed: no day is the same. Clients change, projects change – simply put, things are
As a solopreneur, there are only 2 ways to improve your business situation. Increase your top line (aka, making more money) or increasing your bottom line by spending less. If
What’s one of the most difficult parts of being a solopreneur? Hint: it’s in the name. You’re solo. Alone. All by your lonesome. Which makes getting new business a bit
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