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Coworking companies have always been on the forefront of workplace trends. And over the past 3 years in particular, they have become a lifeline for hybrid and remote organizations trying to manage unprecedented uncertainties with public health, the economy and job market, employee recruitment and retention, and the list goes on.
If you think you understand today’s coworking experience, think again. Like so many others, the shifts in our industry have been significantly accelerated and the outcomes may not be what you think. Below please find our latest list and for more information about coworking trends, check out our article, What is Coworking in 2023?
1. Coworking is not just for entrepreneurs and startups anymore.
In fact, over 80% of our members are working for mid- to large-size companies. While we remain an excellent option to scale a small business, most of our focus today is on helping hybrid organizations supplement – and then elevate – their remote work experience with flexible environments that help address the monotony of working from home with on-demand products and services. For an example of how an enterprise membership can work, check out our Team Access sample proposal.
2. Employees don’t necessarily want to work from home, but they do want to work near home.
After long periods of lockdown, remote employees have become accustomed to their home office and overwhelmingly are not willing to commute. This poses a particular challenge for the increasing number of hybrid companies who, in 2023, are bringing employees back to the office, whether they like it or not.
Centrally-located coworking companies, particularly those in densely populated metro and suburban areas, are ideal solutions for organizations attempting to meet the high-expectations of their teams without enduring the high costs of a traditional office lease.
The neighborhood coworking company will be the “go-to” which presents an extraordinary opportunity for members to make meaningful connections and build community in ways not currently facilitated in remote environments.
3. The majority of workplaces will become coworkplaces.
The traditional office lease is dead. Once most organizations run out their current office contracts, they will shift to turn-key, hybrid workplace solutions that offer the amenities, and on-demand services long provided by coworking companies. But these will come at a steep price in commercial spaces. Commercial real estate brokers will attempt to replicate the coworking model but will be decades behind and unequipped to offer flexible, amenity-rich environments with onsite staffing, compelling events and professional development, networking opportunities, food and beverage, and short-term contracts.
4. 70% of coworking is now done in private or dedicated spaces.
Several things have collided. One is the dependance on Zoom and Team meetings. Another is individuals have become accustomed to some degree of privacy after years at home. A third is employees appreciate being able to design their day based on the needs of the day.
Innovative coworking companies understand this and are increasingly creating spaces, or zones, that enable members to work in a myriad of situations that optimize their focus, attention and connections. To learn more about what to expect from a coworking environment, check out this article.
5. Coworking is not an all or nothing proposition anymore
While membership still has its privileges, coworking companies have now created on-demand options for non-members that include day passes, hourly offices, meeting and event spaces. What used to be reserved for members only is now offered at reasonable rates and without an unreasonable amount of lead time and paperwork.
