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If you’re a small business owner looking to strengthen your online presence and attract local customers, a Google Business Profile (GBP) is non-negotiable. According to research, businesses with optimized GBPs are 70% more likely to attract location visits and are twice as likely to build trust with potential customers.
For small businesses, local marketers, or facility owners, your GBP serves as your virtual storefront. It’s where customers come to learn about your business, decide if they’ll visit, and leave reviews about their experience. Here, we’ll break down why your GBP is crucial, how to optimize it, and how services like Coco Minneapolis make it even easier for you to establish local credibility.
Why A Google Business Profile is Essential
1. Enhanced Local Visibility
When someone searches for services or products near them (e.g., “coworking spaces near me” or “meeting space in Minneapolis”), Google prioritizes local, verified businesses in its results. An optimized GBP means your business has a better shot at appearing in these searches.
2. Customer Trust and Credibility
Your GBP lets potential clients see essential information at a glance:
- Your address
- Business hours
- Contact details
- Customer reviews
These small but vital details give your business legitimacy in a sea of online competition.
3. Ease of Engagement
Potential customers can instantly call, visit your website, or get directions through your listing. Google even integrates features like Q&A and review responses, making customer communication effortless and transparent.
The Role of a Physical Address in Google Business Profile Success
A physical business address is critical in creating and validating your GBP. This is one way coworking companies stand out as a valuable partner for small business owners and entrepreneurs.
Why Does a Physical Address Matter?
Google requires a valid physical address for businesses to verify their GBP. This helps prevent spam accounts and ensures authenticity. Without an address, you can’t unlock the full potential of local SEO. A registered business address allows you to show up in Google Map searches and the coveted Local Pack, the small map box prominently displayed in search results.
At Coco Minneapolis, we offer seamless solutions for those who need a physical address for their businesses:
Private & Shared Office Options
Need a coworking space or a private office? Our spaces come with a physical address that you can use to establish your GBP. It’s perfect for business owners who want to legitimize their operations while benefiting from a vibrant coworking community.
Virtual Mail Services
Not ready to commit to a full office? Our virtual mail services allow you to use Coco Minneapolis as your business address. We’ll securely manage your mail, giving you the professional appearance of a legitimate business location.
With over 50% of mobile users performing local searches leading to in-person visits, a physical address is critical for driving foot traffic and creating opportunities for growth.
Best Practices for Your Google Business Profile
1. Claim and Verify Your Listing
Head to the Google Business Profile site, claim your business, and complete the verification process. Without verification, your listing won’t show up as trusted in search results.
2. Provide Complete and Accurate Information
Google prioritizes listings with updated and consistent information. Make sure your name, address, phone number, and website (NAPW) are accurate across all platforms.
3. Add Professional Photos and Videos
Including high-quality images of your office space, product offerings, or team can make your business stand out. Listings with photos receive 42% more requests for directions.
4. Encourage and Respond to Reviews
Engage with your customers by responding to their feedback. Whether positive or negative, your replies show that your business values its customers.
5. Update Regularly
Keep your profile fresh by posting updates, special events, or offers. Google rewards businesses that actively manage their profile.
Start Building Your Local Presence Today
With a solid GBP in place, you’ll be equipped to attract local customers, grow your business, and build long-term success. Just don’t miss the opportunity to make your business stand out by leveraging a physical business address.
Looking for more tips on optimizing your marketing efforts? Or curious about coworking spaces, private offices, or event rentals? Visit Coco Minneapolis to learn more, or drop us a message today!
