What’s in a Name?

This is one of the most important periods in our 13-year history as we formally announce we are now, Coco.

For those of you who have been a part of our community for some time, you will recognize the beloved Twin Cities brand name. In 2009, we launched COCO as a movement to provide entrepreneurs, consultants and start-ups with creative, collaborative environments designed to accelerate growth. We were Minnesota’s first coworking company and take great pride in both defining the space and providing early-stage organizations with an ecosystem they could have never replicated on their own.

In 2018, we introduced Fueled Collective as a well-intentioned step in extending our mission nationally with a franchise model designed to bring the COCO experience to those communities underserved with alternative, scalable workplace solutions. However, a pandemic, social unrest and economic uncertainty shifted our attention to helping members overcome complex business challenges in order to keep their careers and companies moving forward. 

This was also a time for reflection. In the end, we determined that what started as a movement had become a mainstay – to focus our future efforts on applying our unprecedented industry knowledge to helping transform how all companies design and implement hybrid work cultures.

The Coco name is synonymous with innovation. It represents a commitment to thought leadership in the industry. And moreover, it’s an ongoing mission to create a more sensible work life for our community. We are your neighborhood workspace. We are Coco. To learn more, check out our press release.